Half of major brands have no presence on TikTok

An overview of brand activity on TikTok.

TikTok has grown rapidly in popularity over the past two years but some brands are missing out, according to an analysis by video editor company InVideo.

Of the more than 300 major brands studied, half had no posts (49%) or no followers (47%). Two-fifth

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands