AVOD reach hits new high in UK, France, and US

An overview of the reach of free AVOD and BVOD services in France, Germany, Italy, Spain, the UK, and the US.

The penetration of free video streaming services reached a new high in the UK, France, and the United States in 2020, according to data from market analysts Ampere.

Over two-thirds (68%) of internet users in the UK used a free advertising video-on-demand (AVOD) or broadcaster video-on-demand (BVOD) service in the past month during Q1 2020, the highest level in the past five years. Peaks were also seen in France (at 42% in Q3 2020) and the United States (28% in Q3 2020).

Free video-on-demand services have grown their popularity in other European countries but have struggled to reach...

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