69% of strategists say they need to work harder to prove their value

An overview of strategists' opinions worldwide on the impact of the coronavirus pandemic.

The coronavirus pandemic has fundamentally changed the way agencies work, while strategists need to work harder to prove their value to clients, according to insights from WARC's Future of Strategy 2020 report published last year.

WARC's Future of Stra is now open. If you work in strategy or planning, please before the deadline of the 18th of June. All respondents receive a copy of the report analysing the current state and future trends of the discipline.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands