67% of TikTok users are under 24 while Instagram and YouTube attract older audiences

An overview of Instagram, TikTok and YouTube audiences by age group.

Two in three (67.0%) TikTok users are under the age of 24 while Instagram and YouTube lean towards older age groups, according to data from influencer marketing management company HypeAuditor.

18 to 24 year-olds are the largest segment for TikTok, accounting for 38.0% of total users. However, those aged 25 to 34 are the largest audience group for Instagram, with a 47.8% share of the platform's user base.