58% of TikTok users delay brand engagement so as to not interrupt content browsing

An overview of engagement with social media advertising in Southeast Asia.

Three in five (58%) TikTok users say they delay visiting a brand website or app so as to not disrupt their content browsing, according to a survey of Southeast Asian consumers by AppsFlyer, TikTok for Business and Toluna.

Among the four major social platforms analysed, TikTok has the lowest rate of users who click on the link after seeing a brand ad, at just 14% of users. Facebook performs best with 34% of users reporting this action.