Western Europe to add 73 million SVOD subscriptions by 2027, driven by Disney+ sign-ups

Celeste Huang

A Digital TV Research forecast of SVOD subscriptions and revenue in Western Europe.

Western Europe will have 238 million SVOD subscribers by 2027, a 44% increase from the end of 2021, according to a recent forecast by Digital TV Research. 

Six US-based platforms - Netflix, Disney+, HBO, Paramount+, Amazon Prime Video, and Apple TV+ - will continue to dominate the European SVOD market, accounting for 81% of all SVOD subscriptions by 2027. 

Disney+ is predicted to gain 20 million subscribers in Europe by 2027, the most of all platforms, tallying up to a total of 46.3 million. Earlier this year, Disney overtook Netflix in total subscriptions worldwide. 

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