Retail category share of US ad spend drops 3.1%, while technology and electronics sees growth

Celeste Huang

An overview of the share of advertising investment among the top ten spending categories in the US from 2017 to 2022.

The retail sector has seen a three percentage point drop in its share of total advertising spend in the US, according to WARC Media data.

The retail categorytook up 16.7% of total ad spend in 2017 in the US but this share has since shrunk to 13.6%, though...

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