The recovery in marketing budgets has slowed in recent months, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
Growth in marketing budgets accelerated rapidly in the first half of this year and peaked in July. Since then, however, growth has slowed to an index value of 63.1...