Large brands posting twice as many Instagram Stories this year

An overview of Instagram Story posts and their reach compared to Feed posts.

Brands with more than 100,000 followers post almost 50 Instagram Stories each month, more than twice as many as they did last year, according to an analysis of Instagram business accounts by social analytics company Socialinsider.

Instagram Stories have become more popular for brands of all sizes, though the biggest increase between 2020 and 2021 is among the largest profiles.

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