Consumers have more positive experience when shopping online

An overview of customer experiences when shopping online and in-store.

Consumers are more satisfied with their experience when shopping online than in-store, according to data from NielsenIQ.

More than half (53%) of consumers said they have felt positive about their experience in e-commerce stores since the COVID-19 pandemic began. Just 18% have felt positive about their in-store experience.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands