Whitelion: Invest In Me

Youth rehabilitation charity Whitelion used a multichannel strategy to reframe the charitable-giving narrative and increased its number of long-term givers in Australia.

Campaign details

Brand: Whitelion Brand owner: N/A - independant Lead agencies: Ogilvy Australia, Wavemaker Contributing agency: Team Red Market: Australia Industries: Charities & voluntary organisations Media channels:Online display, Outdoor, out-of-home, Pr 0k

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