WWF: Great Work – WWF's Black Friday twist

World Wide Fund for Nature the wildlife conservation charity ran a Black Friday promotion with a twist to drive endangered animal adoptions in the UK.

Campaign details

Brand: WWF Brand owner: WWF Agency: Facebook Creative Shop Market: United Kingdom Industries: Charities & voluntary organisations Media channels: Mobile & apps, Online video, Programmatic display, Social media Budget: Up to 500k

Executive summary

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