Volvo Cars Australia: Omtanke – rethinking Volvo

Car manufacturer Volvo created a Living Seawall to reinvent its image and attract luxury car buyers in Australia.

Campaign details

Brand: Volvo Cars AustraliaBrand owner: Volvo CarsAgencies: whiteGREY, MindshareMarket: AustraliaIndustries: Automakes & marques, Luxury AutomotiveMedia channels: Cinema, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, TelevisionBudget: 5 - 10 million

Executive summary

This is the story of how Volvo Cars Australia reinvented itself while respecting its heritage. How it shook brand perception, redefining luxury in a segment dominated by brands that were larger, more prestigious and more lavishly funded. How it used a distinct brand platform to fuel a different...

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