The Federation (FELGTB): Hidden Flag

FELGTB, Spain's largest organisation for LGBT+ rights, used guerrilla tactics to raise global awareness of Russia's homophobic laws by sending activists wearing different coloured football shirts to the 2018 FIFA World Cup to recreate the rainbow flag.

Campaign details

Brand: The Federation (FELGTB) Brand owner: The Federation (FELGTB) Agency: LOLA MullenLowe Market: Russian Federation Industries: Charities & voluntary organisations Media channels: Events & experiential, Online video, Public relations, Social media, Websites & microsites 0k

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