Snickers: Bring Back the Idols

Confectionery brand Snickers collaborated with smartphone game Idol Master to appeal to young males and boost single-bar sales in Japan.

Campaign details

Brand: Snickers Brand owner: Mars Japan Lead agency: BBDO Japan Contributing agency: One to Ten Inc. Market: Japan Industries: Confectionery Media channels: Gaming & in-game advertising, Mobile & apps, Online video, Social media Budget: Up to 500k

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