SNIFF: Clásico Dogs

Remie Abdo, Rifaat Fakih

Dog rehoming charity SNIFF turned rescue dogs into football stars in a social media campaign to boost adoption rates in the UAE.

Campaign details

Brand: SNIFFBrand owner: SNIFFLead agency: TBWA\RAADCountry: United Arab EmiratesIndustries: Charities & voluntary organisationsMedia channels: Online video, Social mediaBudget: No budget

Executive summary

You can't teach old dogs new tricks. That's what people falsely believed and that was the reason why UAE residents preferred buying new dogs rather than adopting. Dog shelters were overcrowded and innocent homeless dogs who couldn't find homes were being euthanised.

SNIFF, a non-profit animal rescue group in the UAE, took matters into its own hands and decided to change behaviour towards...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands