SNIFF: Clásico Dogs

Dog rehoming charity SNIFF turned rescue dogs into football stars in a social media campaign to boost adoption rates in the UAE.

Campaign details

Brand: SNIFFBrand owner: SNIFFLead agency: TBWA\RAADCountry: United Arab EmiratesIndustries: Charities & voluntary organisationsMedia channels: Online video, Social mediaBudget: No budget

Executive summary

You can't teach old dogs new tricks....

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