RAKBANK: Memotraits

RAKBANK, a leading UAE bank, raised awareness of its sponsorship of FC Barcelona and related credit card product by emotionally connecting with football fans through AI.

Campaign details

Brand: RAKBANK Brand owner: RAKBANK Agency: PixelPlus Media Market: United Arab Emirates Industries: Merchandise & free gifts, Online video, Social media Media channels: Budget: Up to 500k

Executive summary

As the regional bank of FC Barcelona in the United Arab Emirates (UAE), RAKBANK aimed to bring Barça fans closer to the club through the launch of the FC Barcelona Credit Card. The product offered some unique experiences, which Barça fans in the UAE

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