Pedigree: SelfieSTIX

DentaSTIX, an oral care product for dogs, took an innovative approach to improve its relevance and drive purchase in New Zealand.

Campaign details

Brand: Pedigree Brand owner: Mars Lead agency: Colenso BBDO Contributing agencies: MEC Wavemaker, The Collective Force, FINCH, Franklin Road Market: New Zealand Industries: Petcare Media channels: Merchandise & free gifts, Mobile & apps, Online video, Social media Up to 500k

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