Pedigree: SelfieSTIX

Canine oral care product DentaSTIX took an innovative approach to improve its relevance and drive purchase in New Zealand.

Campaign details

Brand: Pedigree Brand owner: Mars Lead agency: Colenso BBDO Contributing agencies: MEC Wavemaker, The Collective Force, FINCH, Franklin Road Market: New Zealand Industries: Petcare Media channels:Merchandise & free gifts, Mobile & apps, O Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands