Nuveen: Rerank the Rich

Ellie Gogan-Tilstone, Kate Thuma, Annabelle Butler

Asset management firm Nuveen joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US.

Campaign details

Brand: NuveenBrand owner: NuveenAgency: MullenLowe US, Mediahub (US)Market: United StatesIndustries: InvestmentMedia channels: Content marketing, Online display, Sponsorship mediaBudget: 500k - 1 million

Executive summary

Born in Chicago, Illinois in 1898, asset management firm Nuveen was founded on an investing philosophy designed to drive returns and positive societal impact with every dollar invested. This is an approach the financial industry now calls 'responsible investing' (RI) and is the fastest-growing investment segment, considered an imperative offering in asset management.

Yet, despite its heritage, Nuveen was not considered...

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