McDonald's: Chinese New Year Transfiguration

McDonald's China tapped into a Chinese New Year (CNY) tradition relevant to young professionals to grow sales, and increase social media reach and engagement.

Campaign details

Brand: McDonald's Brand owner: McDonald's China Agency: BBDO China Market: China Industries: Restaurants & takeaways Media channels: Online video, Outdoor, out-of-home, Social media, Television Budget: 10 - 20 million

Executive summary

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