Mastercard: Cash is no more king in India

Financial services brand Mastercard developed an integrated campaign to boost card payments and attract new users in India.

Campaign details

Brand: Mastercard Brand owner: Mastercard Agency: McCann Worldgroup Market: India Industries: Credit cards & loans Media channels:Content marketing, Events & experiential, Mobile & apps, Online video, Outdoor, out-of-home, Print - g 5 - 10 million

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