Master Kong Express Noodle: The Makeover of the Four Immortals

Instant noodle brand Master Kong Express updated its brand image, protected market share and grew sales in China during Chinese New Year.

Campaign details

Brand: Master Kong Express Noodle Brand owner: Ting Hsin International Group Lead agency: BBDO China Contributing agencies: Carat, Dentsu Public Relations Market: China Industries: Convenience, readymade Media channels: Events & experiential, Livestreaming, Online video, Word of mouth, influencers  1 - 3 million

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