KFC: Scroll-Thru

KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East.

Campaign details

Brand: KFCBrand owner: Yum! Brands MENAPKTLead agency: Memac OgilvyContributing agency: Facebook MENAMarket: Middle East & North Africa (general region)Industries: Restaurants & takeawaysMedia channels: Online video, Programmatic display, Social mediaBudget: Up to 500k

Executive summary

The challenge

In the Middle East, fast-food delivery is outpacing traditional in-store channels and KFC Arabia, as a recent entrant into this space, was eager to take advantage and accelerate its online delivery business. However, changing its website would take too long, and just another awareness campaign wouldn't create...

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