Low-cost airline JetBlue launched a digital and social campaign offering travellers the chance to send themselves gift-wrapped to their families to improve the key metric of 'first choice airline' during the holiday season in the US.
Brand owner: JetBlue
Agency: MullenLowe U.S.
Market: United States
Media channels: Online display, Online video, Public relations, Social media, Word of mouth, influencers
Budget: 500k - 1 million