Jawwy: The Ramadan campaign that didn't launch in Ramadan

Telco Jawwy drove revenue growth and brand awareness with an unconventional Ramadan campaign in Saudi Arabia.

Campaign details

Brand: JawwyBrand owner: STCAgencies: FP7 McCann Dubai, FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Events & experiential, Online video, Social media, Websites & micrositesBudget:...