El Tiempo: #WomenRewriteWomen

Newspaper El Tiempo persuaded influential female writers to rewrite sexist headlines through a social and owned media campaign to highlight the problem of sexism in Colombia.

Campaign details

Brand: El Tiempo Brand owner: El Tiempo Agency: MullenLowe SSP3 Market: Colombia Industries: Newspapers Media channels: Newspaper, Social media Budget: 0k

Executive summary

Despite society's efforts, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, the press plays its part: we still see news with sexist headlines.

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