Colorado's Appia: Native Bees

Brazilian craft beer brand Cervejeria Colorado ran a campaign on the problem of bee extinction to publicise its production chain and brand values.

Campaign details

Brand: Colorado's AppiaBrand owner: AMBEVLead agency: Santa ClaraContributing agency: SubmarineMarket: BrazilIndustries: Beer & ciderMedia channels: Online video, Packaging & design, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Would you survive in a world without food?

This campaign addressed bee extinction, a major threat to our society affects the food chain and human survivability as 75% of global food cultivation depends on bees.1We got Brazilians look at the problem and gave them knowledge and tools to help change the...

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