Century 21: Relentless Moves

Real-estate brand Century 21 used a content partnership with sports channel ESPN to recreate itself with a 'relentless' brand positioning, leading to business growth in a declining US market.

Campaign details

Brand: Century 21 Brand owner: Century 21 Agency: MullenLowe U.S. Market: United States Industries: Property & construction Media channels:Content marketing, Packaging & design, Radio & audio, Sponsorship - Media, Social media, Tel 5 - 10 million

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