Workday: For a Changing World

Madeline Gore

A humorous multichannel campaign allowed enterprise software brand Workday to assert itself as a category leader with an integrated brand platform that boosted growth in its top six key markets.

Campaign details

Brand: Workday Brand owner: Workday Entrant company: OgilvyIdea creation: Ogilvy Los Angeles Market: United States Sector: Information technology Media channels: Sponsorship - sports, Outdoor, Out-of-home, Radio & audio, Newspapers, Online video, Social media, Online display, Magazines - business, trade, Events & experiential Budget: Over 20 million

Executive summary

We live in a world where change is the only constant, and it’s happening faster than ever. In order for organizations to keep up – and keep growing – they need a system that...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands