Spotify: A Song For Every CMO

Jessie Gwilt

B2B brand Spotify Advertising curated a custom playlist to target US CMOs and encourage them to put digital audio near the top of their media plans.

Campaign details

Brand: Spotify Brand owner: Spotify Entrant company: FCB New YorkIdea creation: FCB New York Market: United States Sector: Radio stations, services Media channels: Social media, Public relations Budget: Up to 500k

Executive summary

Total advertising spend in the US in 2021 was $296.4bn. [1] Digital audio channels – Spotify and all its competitors – captured just $3.2bn of that. [2] While Spotify Advertising is successful ($745m in 2020), there’s huge growth potential if it can persuade its B2B target to put digital...

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