NI (National Instruments): Engineer Ambitiously
Lydia Cassada, Brad Armstrong, Phil Katz
Long-established test and measurement equipment and software provider National Instruments (NI) capitalised on a multimedia campaign to emerge from the shadows, build awareness of its major rebrand and drive demand worldwide.
Campaign details
Brand: NI (National Instruments) Brand owner: NI (National Instruments) Entrant company: Doremus +CO.Idea creation: Doremus New York Market: United States Sector: Technology & electronics (general) Media channels:Television & Connected TV,...