NI (National Instruments): Engineer Ambitiously

Lydia Cassada, Brad Armstrong, Phil Katz

Long-established test and measurement equipment and software provider National Instruments (NI) capitalised on a multimedia campaign to emerge from the shadows, build awareness of its major rebrand and drive demand worldwide.

Campaign details

Brand: NI (National Instruments) Brand owner: NI (National Instruments) Entrant company: Doremus +CO.Idea creation: Doremus New York Market: United States Sector: Technology & electronics (general) Media channels: Television & Connected TV, Sales promotion, Magazines - business, trade, Magazines - consumer, Social media, Programmatic display, Online display, Newspapers, Websites & microsites, Radio & audio, Online videoBudget: 10 - 20 million

Executive summary

In the business world, you’d be hard pressed to find a lesser-known industry than that of test and measurement. For over...

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