Yili: Yili X Xiaomi's smart vending machine

Yili co-created a smart vending machine to help consumers choose the right product and cement its position as China's largest dairy drinks brand.

Campaign details

Brand: YiliBrand owner: YiliAgency: Mindshare ChinaMarket: ChinaSector: Milk & dairy drinksMedia channels: Public relations, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

In China, the pandemic saw nearly three-quarters...