Yili: Yili X Xiaomi's smart vending machine

Nicholas Short, Sara Wang, Wren Shi

Yili co-created a smart vending machine to help consumers choose the right product and cement its position as China's largest dairy drinks brand.

Campaign details

Brand: YiliBrand owner: YiliAgency: Mindshare ChinaMarket: ChinaSector: Milk & dairy drinksMedia channels: Public relations, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

In China, the pandemic saw nearly three-quarters...

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