Brand: Cadbury 5 StarBrand owner: Mondelez India Pvt. Ltd.Lead agencies: Wavemaker India, Ogilvy IndiaContributing agencies: Google India, ArrowAIMarket: IndiaSector: ConfectioneryMedia channels: Voice, chatbotsBudget: Up to 500k
The advent of digital has made life more Gen Z. Being online 24/7, doing things that make them Insta-worthy, is a part of their lives. Gen Z need a break, they have reached a point of cyber-fatigue and stress exacerbated by the pandemic; they sometimes wish to unplug and take a digital sabbatical. To ease...