Lebanese Breast Cancer Foundation (LBCF): The bread exam
Tugce Sezer, Cedric Astrella, Tahaab Rais
The Lebanese Breast Cancer Foundation (LBCF), an NGO, used a bread-making video in Lebanon to show women how they could perform a breast cancer check on themselves.
Campaign details
Brand: Lebanese Breast Cancer Foundation (LBCF)Brand owner: Lebanese Breast Cancer Foundation (LBCF)Lead agencies: McCann Paris, FP7 McCann DubaiContributing agencies:Weber Shandwick London, McCann Health London, McCann Worldgroup Germany...
