Head and Shoulders: 100 Pronunciations, 1 Solution

Phong Le, Thoa Kim Tran, Jessica Ruth Biscocho, Dibendu Moulick

Head & Shoulders, a haircare brand, used the different pronunciations of the brand name in Vietnam to increase brand awareness.

Campaign details

Brand: Head and ShouldersBrand owner: Procter and GambleLead agency: MediaComContributing agency: Dentsu RedderMarket: VietnamSector: Hair careMedia channels:Content marketing, Gaming & in-game advertising, Online display, Public relations,...

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