Ann Summers: My VIV

Lorna White, Katy Harkness

Ann Summers, a sex toy and lingerie retailer, launched My ViV in the United Kingdom to help a wide range of women regain their sexual confidence.

Campaign details

Brand: Ann SummersBrand owner: Gold Group InternationalAgencies: MediaCom, IdenticaMarket: United KingdomSector: Clothing & fashion retailMedia channels:Content marketing, Magazines - consumer, Online video, Radio & audio, Sponsorship...

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