Pringles: Trapped in advertising

Craig Wojtak, Chris Harder

Pringles, a crisp brand, used Rick and Morty to reach millennials in the United States during the Super Bowl.

Campaign details

Brand: PringlesBrand owner: The Kellogg CompanyAgencies: Starcom, GreyMarket: North America (general region)Sector: Savoury snacks, potato chipsMedia channels:Gaming & in-game advertising, Mobile & apps, Online display, Online video,...

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