Jazztel: Direct response

Esla de Murga, Guillermo Paz

Telecoms company Jazztel created DR, a decision tool based on the MX algorithm, to optimise the direct response to its TV advertising and boosted its conversion rate in Spain.

Campaign details

Brand: JazztelBrand owner: Orange GroupLead agency: Arena MediaContributing agency: DBiMarket: SpainSector: Telephone & internet servicesMedia channels: Television - direct responseBudget: No budget

Executive summary

Direct Response (DR) is...

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