McDonald's App: Summer lovin'

Quick-service restaurant brand McDonald's created a dating app mechanic to increase app downloads, usage and sales in Germany during the coronavirus crisis.

Campaign details

Brand: McDonald's App Brand owner: McDonald's Lead agency: OMD Germany Contributing agency: Wagawin GmbH Market: Germany Sector: Restaurants & takeaways Media channels: Mobile & apps, Programmatic display, Sales promotion Budget: Up to 500k

Executive summary