Allianz Life Insurance: Diabetes-driven workaround

Tom Lehmann, Lukas Brocks

Financial services company Allianz combined data into a diabetes-driven workaround to target diabetics in Germany with a new life insurance product, while remaining GDPR-compliant.

Campaign details

Brand: Allianz Life InsuranceBrand owner: Allianz Germany P.L.CLead agency: OMD GermanyContributing agencies: Resolution Media GmbH, Define Media GmbH, tba / the beauty aside GmbH, CMF | Full Service MarketingMarket: GermanySector:Insurance...

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