Allianz Life Insurance: Diabetes-driven workaround

Financial services company Allianz combined data into a diabetes-driven workaround to target diabetics in Germany with a new life insurance product, while remaining GDPR-compliant.

Campaign details

Brand: Allianz Life InsuranceBrand owner: Allianz Germany P.L.CLead agency: OMD GermanyContributing agencies: Resolution Media GmbH, Define Media GmbH, tba / the beauty aside GmbH, CMF | Full Service MarketingMarket: GermanySector: InsuranceMedia channels: Content marketing, Online video, Programmatic displayBudget: 500k - 1 million

Executive summary

The first term life insurance for diabetics.

For diabetics, term life insurance is associated with special challenges: due to their pre-existing condition, it is near to impossible for them to get one. With the first term life insurance especially...

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