Médecins Sans Frontières (MSF): Coronavirus crisis appeal

Medecins Sans Frontiers (MSF), the humanitarian organisation, raised significant funds to provide urgent medical care in the battle against COVID-19 by anchoring its media spend around relevant news content in the UK.

Campaign details

Brand: Médecins Sans Frontières (MSF)Brand owner: Médecins Sans Frontières (MSF)Agencies: M.i. Media, CraftedMarket: United KingdomSector: Charities & voluntary organisationsMedia channels: Content marketing, Direct marketing, Email marketing, Integrated, Livestreaming, Online display, Online video, Print - general, unspecified, Programmatic dislay, Radio & audio, Search marketing, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Médecins Sans Frontières (MSF), is an international, independent medical humanitarian organisation best known for its projects in conflict zones and in countries affected by endemic diseases. In March...

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