Tesco: Little helps day

Gregory Newman, Katy Harkness

Tesco, the supermarket, improved its reputation among consumers and delivered profit growth with its one-day Little Helps Day radio campaign in Britain.

Campaign details

Brand: TescoBrand owner: TescoAgency: MediaComMarket: United KingdomSector: Supermarkets & grocery storesMedia channels: Content marketing, Radio & audio, Sponsorship - mediaBudget: Up to 500k

Executive summary

Reputation is a key driver...

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