Change the Ref: Baseball

Ellie Gogan-Tilstone, Courtney Calvert, Jane Dorsett

Gun control advocacy group, Change the Ref, intercepted the nation's favourite pastime to grab the attention of white men in the US.

Charities & voluntary organisations
United States

Campaign details

Brand: Change the RefBrand owner: Change the RefAgency: MullenLowe USMarket: United StatesSector: Charities & voluntary organisationsMedia channels: Online video, Other & ambient mediaBudget: No budget

Executive summary

2020 was the deadliest...

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