Change the Ref: Baseball

Gun control advocacy group, Change the Ref, intercepted the nation's favourite pastime to grab the attention of white men in the US.

Campaign details

Brand: Change the RefBrand owner: Change the RefAgency: MullenLowe USMarket: United StatesSector: Charities & voluntary organisationsMedia channels: Online video, Other & ambient mediaBudget: No budget

Executive summary

2020 was the deadliest...