Sony PlayStation: PS5 – 2020's biggest entertainment launch

Sam Blake, Liam Hannan, David Moynihan

Gaming console, PlayStation, achieved mass appeal and sales success for its new PS5 with a global launch that took the console beyond the screen into popular culture.

Campaign details

Brand: Sony PlayStationBrand owner: SonyLead agency: MediaComContributing agency: Adam&EveDDBMarket: GlobalSector: Gaming hardware & softwareMedia channels:Events & experiential, Merchandise & free gifts, Online video, Outdoor,...

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