Wendy's Canada: French Toast Guy

Wendy’s, an American international fast-food chain restaurant, generated impressions, reach and views in Canada by running a publicity stunt on the subway.

Campaign details

Brand: Wendy's Brand owner: Wendy's Company Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Restaurants & takeaways Media channels: Outdoor, Out-of-home, Sponsorship - event, Property, Online video, Social media, Word of mouth, Influencers, KOLs, Product sampling Budget: No budget

Executive summary

Our plan was to show just how difficult it was to enjoy French Toast on-the-go, and then how easy it becomes with Wendy’s new Homestyle French Toast Sticks.

So, we created French Toast Guy. He went where no breakfast...

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