Tubi: Interface Interruption

Tubi, a streaming platform, captured the US' attention during the Super Bowl with a disruptive ad that led to it becoming the eight most viewed streaming service in the country.

Campaign details

Brand: Tubi Brand owner: Fox Corporation Entrant company: Mischief @ No Fixed AddressIdea creation: Mischief @ No Fixed Address New York Market: United States Sector: TV channels, services, programmes Media channels: Television & Connected TV, Mobile & appsBudget: Up to 500k

Executive summary

Tubi was a third-tier streaming service, with ambitions of being a first-tier. But Tubi had a problem; nobody knew who it was.

This was a problem both for drawing viewers to the network as well as bringing advertisers whose...

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