New York Lottery: $1 Million Lucky Dogs

New York Lottery (NYL), a state-operated lottery, increased ticket sales while appealing to pet parents in New York, USA.

Campaign details

Brand: New York Lottery Brand owner: The New York State Gaming Commission Entrant company: McCannIdea creation: McCann New York Market: United States Sector: Lotteries, casinos, gambling Media channels: Online video, Word of mouth, Influencers, KOLs, Competitions & contests, Print - general, Mobile & apps, Merchandise & free gifts, Direct marketing, Outdoor, Out-of-home, Radio & audio, Online display, Websites & microsites, Social mediaBudget: 5 - 10 million

Executive summary

$1 Million Lucky Dogs was a first-of-its-kind New York Lottery experience brought to life...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands