Mastercard: The Out-Of-This-World Football Match

Credit card brand Mastercard created Zero G, a short-term campaign to grow awareness, salience and top-of-mind, and increase purchase volume by 20% during the 2022 FIFA World Cup.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: FP7 McCannIdea creation: FP7 McCann Dubai Market: Middle East & North Africa (general region) Sector: Credit cards & loans Media channels: Outdoor, Out-of-home, Websites & microsites, Word of mouth, Influencers, KOLsBudget: 1 - 3 million

Executive summary

2022 was a massive year for football. The first World Cup to be held in the Middle East. The first one in winter. The first truly global event since Covid-19.

A priceless moment for fans. But you...

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