Eton Shirts: Eton – The Index Shirt

Eton Shirts, a Swedish consumer durables company, increased its reach to customers and sales in the US by selling a shirt that fluctuates with market prices.

Campaign details

Brand: Eton Shirts Brand owner: Eton Shirts Entrant company: Valtech RADONMarket: United States Sector: Clothing, apparel Media channels: Public relations, Online display, Search marketing, Online video, Social media, Word of mouth, Influencers, KOLs, Email marketing, Mobile & appsBudget: Up to 500k

Executive summary

In a global recession, premium men’s shirt brand Eton Shirts wanted to boost their E-commerce sales in the US market. But how do you sell white shirts to Wall Street types with wardrobes filled with only white shirts when the market...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands